OnDigital | Search Engine Optimization

SUMMERY : Standing out from the crowd and ranking well on Internet Search is now more critical than ever, especially for anyone offering local services. All Businesses want to be on the first page of Google, but this requires specialist skills. Your SEO, brand, and website have to earn that place. Google now uses over 200 signals in their algorithm for scoring, and last year, there were over 540 quality improvements to their search algorithm alone.

  • Date: March 15, 2021 6:02 am

Search Engine Optimization (SEO) is all about the first-page result. As the experts in this field, to ensure your website falls under the first page of a search, we choose particular algorithms best suited to your goals. By doing this, your intended target reaches your business and its offerings first via your mobile. 

Our SEO Offering

As a leading local and national SEO service, we develop strategies that work for you. Part of what we offer is the assurance that your responsive mobile-first website will be optimized every month, ensuring your business falls on the first page of any search engine every month.

Another appealing offer within our package is a hosting solution. Not only is the service fast, uninterrupted, and unlimited, but it is also utterly safe, giving you complete peace of mind.

Do you know that while you run your business on a day-to-day basis, Google updates its search algorithms – on average, nine times a day? But don’t worry. With OnDigital by your side as SEO experts, any changes are quickly integrated into the SEO strategy for your business, ensuring you stay ahead. 

We know the hard work and commitment that goes into developing a small or start-up business and how crucial the online component is to your business’s success. We were once in that same position, which makes us uniquely qualified to truly help you get your business to where you want it to be. Why not get in touch and let’s see what we can do together. 

On- and Off-Page SEO

How your business ranks online is based on using both on-page and off-page strategies to help build your position. 

If you are looking for SEO techniques and tactics that will blow away the competition but still playing within the rules, SEO is the best way to float your online presence for customers and clients. Without it, your website will continue to under-perform and, you will not be able to bring new business through your company’s sales funnel.

  • Trending Keyword Research and UtilizationProper keyword research and utilization are critical to successful SEO. Ninety percent of all start-up businesses fail because of self-sabotage: neglecting basic SEO principles is the easiest way to end your business before the first year. But, with us on your side, based on your business’s individual marketing needs, we will find the proper strategy and create a plan to put into motion.
  • Competition AnalysisUnderstanding your competitors’ tactics and modes of operation is crucial to beating them at their own game in any competition. Using a 360-degree perspective, we will research and uncover the strategies your competitors use to stay ahead of everyone else. We will then implement a plan to dominate the playing field. This kind of commitment will ensure your business remains consistently at the top of Google Search results.
  • Converting TrafficDoes your website have a high traffic volume, but your conversion rate is low, meaning there isn’t any conversion from potential clients? We will adjust your strategy to include appropriate tactics to increase your Return on Investment (ROI) and, therefore, your conversion rate.
  • Monthly Activity ReportsAs the client, you deserve to know what you are buying. Digital marketing is shrouded in acronyms and overpriced unintelligible billing for far too long. At OnDigital, we believe in transparency. For this reason, we provide monthly reports detailing the traffic and activity on your website. We do not use algorithms to predict your potential ROI. We will only show you the facts as gathered by our proprietary analytics service.

Local Search Engine Optimization

Local Search Engine Optimization (SEO) means that all searches you do within your geographical location will pick up the content you want in that particular area. Local SEO your local business you will find on Google Maps, Google Search, Bing Places, Bing Search, Apple Maps, and Yandex. 

If you have a shop front and offer services specific to that area, Local SEO solutions will be crucial to your business visibility in search results. For example, searching for a local locksmith will bring up all the locksmiths closest to you and then further afield, but within a geographical parameter deemed local.

The Benefits of Local Search Engine Optimization

If you have a small business that serves your local community and cares about people finding your business, we strongly recommend Local Search Engine Optimization (SEO).

We will create a professionally planned and researched campaign that will allow you to understand your competition. It will also help you perceive how your competitors have positioned themselves in local searches and, most importantly, how to surpass them, placing you at the top of the leaderboard. 

On average, the search engine structure and rules change nine times per day, and we are aware of this. We continuously monitor the updates and react immediately to changes; this is how we maintain clients on the first Google search page.

When you’ve established a good foundation for your brand, it is time for you to take things up a notch and explore a whole new level. It is time for you to venture into National SEO.

National Search Engine Optimization

National Search Engine Optimization (SEO) is similar to Local SEO in that it is local SEO, but all grown-up. 

With National SEO, you take on a bigger, broader, and far grander stage. Your brand can graduate from trying to rank locally to statewide and then nationally.

It is crucial to understand how the National SEO component works first. National SEO marketing has a broader approach to building your influence online. 

To help you understand a bit more, we suggest that you take a few steps back and read the section on Local SEO Marketing on our website to gain further insight.

It is our opinion, the best time to initiate National SEO efforts is when you have successfully established your business in the local market. Competing with other companies on a national level will not be a breeze, but it will be worth it. You will need a stronghold, a home base that will act as your source of admiration and support, which your local SEO presence is. Once you get the local market all figured out, the next step is to widen your market reach. To do this, we will target keywords that are not entirely specific or ” short-tail ” keywords, as SEO professionals would term it. Short-tail keywords are general terms for goods and services. These are umbrella words devoid of any specificity. Examples are ” healthcare, “ice-cream shop,” ” hotel,” and ” travel agency.” These are general terms with no geographical or adjectival association, which means that you will not be competing with just hundreds or thousands of websites. When it comes to National SEO, fighting alongside millions of other websites is a more reasonable probability you would want to entertain.

However, despite being extremely tricky, it is possible to rank internationally – especially when you have the right partner by your side. We work hard to refine our techniques and strategies to help you organize at the top and achieve dominance in your respective online industries.

National SEO starts with a thorough audit of your existing website (assuming you already have one). This audit can help identify your website’s strengths and weaknesses.

And we would then devise an actionable plan to improve your website’s content and make it search engine friendly. What we offer is a guided process wherein you get to actively participate in your website’s transformation rather than observe what we do from afar.

We like to keep our clients up to date with whatever we’re working on their website. We make sure that you are the first to know about our progress and changes at all times. You can log into your website’s dashboard at any time to monitor your statistics.

We understand that before you jump the gun, you would want to be as informed as possible before deciding the course of action you would like to take. We will do what we can to answer any questions you may have, but if there are further queries about this service, you are welcome to reach us via email, or you can give us a call, and we will gladly assist you. 

Why Our SEO Services Excel And Others Fail

  • We Are an Innovative Marketing Company – Google implements over 1,000 changes to its Search Engine Algorithm every year. We work hard to keep your SEO campaign strategy update by keeping our finger on the pulse and finding ways and means to gain traction using specific strategies so that you remain a lead competitor in your field.
  • We Stay Ahead of Your Competition – We use “White hat” methods: We do not merely increase your website traffic, we increase your conversion rate, ensuring a better ROI.

Local SEO is where most businesses start. After all, dominating the local market scene is the best place to begin building your brand. Consider it as investing in a home base. 

Contrary to popular opinion, Local SEO is just as challenging as National SEO. The local approach is hard work and intricate. It is more specific, niche-driven, and focused on individual details. There are no cookie-cutter campaigns that will work in a local setting.

And yes, we would be dealing with a much smaller audience than the global stage, which can be challenging, but we have not become who we are without rising to the challenge and succeeding in our endeavors. 

Our clients spring from different places with different backgrounds and diverse communities. It is why we strive to create and implement unique local marketing techniques for each of our clients. To help your business grow online, we conduct a “bottoms-up” approach. And from there, we work on the finer details and finesse our strategies.

Are You Confused About How Local Search Engine Optimization Works?

Or, in this case, how it differentiates from the typical Search Engine Optimization (SEO). The local approach is more specific. We use “long-tail” keywords to optimize your website’s content. In Local SEO, the longer and more specific the keywords are, the better. These keywords will help ensure that we tap into the right audience with your content.

If you wonder what long-tail keywords look like, they are exact phrases people type in search boxes whenever they are looking for something specific. 

Here is an example:

Instead of searching for “best pizza,” you would receive far more accurate data if you searched for “best pizza in [city]” instead.

Take our company as a further example: Our team in [city] helps businesses, big and small, with social media advertising while achieving online success by optimizing their websites in ways that appeal to online search markets. 

Although we aim to help companies globally, we also pride ourselves in assisting local businesses to establish a robust online presence. To reach enterprises within the city while extending our services to them, we have to focus our work on improving our Local SEO efforts. We make sure that we come out on top of all local searches.

You can see that local searches are more particular and explicit, so it is challenging yet rewarding work. 

The bottom line is, if you want to grow your brand, you first need to win over your local market. Establish a strong foundation for your brand. Once you win the domestic market over, word will spread. It is when you reach that momentum that you can move your marketing strategy to the next level. That is when you go national.

What Is Mobile SEO?

Mobile Search Engine Optimization is the optimization of your mobile website for first-page visibility on search engines. This visibility means your website ranks on the first page of searches. Additionally, if a website is not mobile-first, as of the latest 2015 update to Google algorithms, the site will not rank after the mobile-first websites, meaning your website will not feature on the first page of a search. Ensuring your website is “mobile-first” is no longer an option; it is a requirement.

Mobile SEO Benefits

The reality is that these days your audience spends more time on mobiles than they do on desktop devices. This fact is why Google insists it is a requirement that businesses follow the specifications of mobile-first website design

The more user-integrated mobile devices are in the digital space, the better the opportunity to put your business in front of a global audience. If your site is mobile-first optimized and the SEO configured correctly, then your website will attract well-qualified traffic from potential clients able to make buying decisions. Proper implementation of mobile-first conversion signals – like a well-placed call-to-action – will result in higher conversion rates on mobile devices.

On-Page Optimization

On-Page Search Engine Optimization (SEO) deals with the website’s content in the form of media, title tags, meta tags, headers, and proper mobile-first coding, making this a critical component of the strategy behind SEO. Search engines rely on the content on your website to show potential visitors looking for sites like yours. 

On-Page optimization has a vital role to play when it comes to elevating your website to the first page. It offers us a chance to strategically place your website in the best position for discovery by Search Engine Indexing.

We are a creative and coding agency; we utilize tactics for optimal coverage. Google makes over 1,000 changes to its search engine algorithm every year, and we work hard to keep your SEO campaign strategy up to date.

Review Ranking and Search Engine Optimization

Many websites where your customers and clients leave reviews, but some have better reviews than others. We know that bad news travels much faster. Unfortunately, a website with a bad review will rank higher than a site with a good one.

We use Search Engine Optimization (SEO) to develop the website’s authority with higher score reviews. The result is that your high score review sites will show above your lower score review sites. Potentially, this could result in a 33% increase in your conversion rate because of the visibility above the fold. It is our job to get you up there, and every month we work very hard to keep you there.

Data-Driven Optimization

Weet carefully monitors all of our web builds post-launch using our proprietary analytics platform. By looking at the visitor and behavioral data and visitor playbacks, we can make informed recommendations for updates and split tests to increase conversion rates and general site performance.

Whether you require a complete conversion rate optimization audit or a fundamental performance analysis, we see that all of the websites we work on flourish. With continuous optimization to ensure it is performing as well as it should be, our goal is to help you grow your business.