OnDigital | Email Marketing

SUMMERY : As the Internet has evolved, everything that has remained has only done so because it proved itself to be the best and most beneficial. The latest generations of mobile-friendly and responsive email marketing campaigns are a far cry from the spammy text mailers we received in the ’90s and early 2000s.

  • Date: March 15, 2021 6:01 am

How often do you check your email in a single day? Once? Twice? Every time you look at your phone?

In today’s digitally connected world, your customers refresh their inbox 24/7. That gives you a constant and consistent way to communicate with them while building connections that potentially last a lifetime.

Despite its ability to improve affinity, brand recall, and conversions, email marketing is a poor relation in today’s world of social media and experiential advertising. However, there’s so much more to email marketing than bombarding your customers with regular junk emails.

At OnDigital, We Believe In Doing Things Differently

As your email marketing agency, we’ll help you take advantage of one of the most effective marketing channels out there. Did you know that an email has an average Return On Investment of 3700%? If you are working in Pound Sterling, that’s a £37 return for every £1 you spend. Of course, if this figure sounds too good to be true – that’s because every email marketing strategy isn’t automatically that effective. Only with the correct email marketing agency in can you create something that engages your audience and drives conversions.

At OnDigital, we ensure that our clients create emails to resonate with their audience. We keep you out of the spam folder and give you a direct path into the hearts and minds of your customers. We are doing this by using our unique brand of creativity. With our customized email servers and our market insight, we can gain insight into user preferences, behavior, and affinity to brands they follow.

With OnDigital as your email marketing partner, you can outshine the vast proportion of brand campaigns that leave recipients racing to hit the “unsubscribe” button. We understand the regulations around this area too.

Supercharge Your Strategy With Email Marketing Services

If you think email marketing is a thing of the past, think again. Email marketing is still one of the most effective marketing techniques for generating impressive conversions and return on investment. There is far more to email marketing than merely entering your data into an email distribution service and hitting send. OnDigital’s email marketing team targets hot leads and converts them into paying customers.

If you are asking how email marketing will help your business thrive in a competitive market, well, we begin by accessing your online presence. We sit down to discuss your overall Key Performance Indicators (KPI) and objectives for success online. From there, we design responsive email templates that look flawless and convert like crazy on all devices. As with all internet marketing services, we aim to exceed your expectations, and we will.

Build Your Email Database

Email marketing is one of the most powerful online marketing tools. Having a good email list is a license to generate more leads. By creating excellent email content that is useful and newsworthy, we can generate more conversions and signups.

We share offers, new products, company news, and the latest blogs, as well as personalized emails specific to individual users with preselected interests or buying behavior. We will help you plan your email marketing and define a decisive strategy using content worth sharing.

If you would like OnDigital to develop a content marketing strategy for your business, please get in touch for an informal chat about how we can help.

Your audience is more selective about the types of information they receive in their inbox. You need to be more than just a social media advertiser. Our email marketing team creates campaigns you can’t ignore with creative concepts, clever content writing, and crisp imagery by providing targeted, personalized email marketing campaigns.

By turning each email into a compelling call-to-action, we can generate an impressive number of conversions. 

We rigorously test our emails before sending them to prospects, ensuring that emails are received and won’t end up landing in junk folders.

Don’t you have a pre-existing email database? We have a tried and tested lead generation service to collect hot prospects interested in your business, so don’t worry about that.

Our email marketing team uses an integrated marketing approach to generate leads across multiple channels.

Most potential customers will make short visits to return later. Email retargeting is a simple and effective way to maximize conversions. If you’re not familiar with retargeting, it’s a robust digital marketing technique that allows you to focus on and approach people who have previously viewed your website. Ultimately, we’ll create retargeting ads that reduce your spend overheads while maximizing your conversion rate.

Our Core Email Marketing Principles

Responsive Email Design

We use the OnDigital proprietary email marketing tools and custom-built responsive templates for flawless design across all devices. 

Unprofessional formatting is the number one complaint when it comes to email marketing. Anything from out-of-place or large images, poor grammar and spelling, or excessive content can result in an immediately deleted email. To ensure that doesn’t happen, we will check all of the above, including the load speed, to ensure you are satisfied.

Email Content Writing

Most email providers will send out “spun” versions of the same email template every month without alterations. The OnDigital email marketing team is both creative and technical, so we will never stop working on your campaign. We have a talented pool of content writers so that you generate higher exposure and ultimately receive a return on investment.

Work With A Professional Email Marketing Agency

At OnDigital, we take pride in all our email campaigns. We’re not just here to make you look good; to us, it’s about maximizing the results. Our target audience-centric attitude gives us the ultimate advantage. 

We learn about how your business works and then take the time to research your audience in detail. We consider this collaboration the bonding that ties together your email marketing campaigns. The better we understand your business, the more effective our email marketing campaigns will be. By combining our knowledge and our skills in digital marketing, we will create a winning strategy.

Are you looking for an email marketing provider that offers the complete package? 

You’re in the right place. We offer far more than just your average email provider. Digital marketing, mobile-first technology, creative content, remarketing, and a focus on return on investment is our game. 

Yes, we do it all.  Our OnDigital marketing team is both creative and technical, so we will never stop working on your campaign. We have a talented pool of content writers so that you generate higher exposure and ultimately receive a return on investment.