SUMMERY : Content marketing is a critical marketing strategy focused on creating brand awareness and distributing valuable, relevant, and consistent content to attract and retain and engage a clearly-defined audience — and, ultimately, to drive leads and conversions.
- Date: March 15, 2021 6:01 am
Content marketing represents any marketing functions that involve the planning, creation, and sharing of content to satisfy business objectives. How you present this content usually depends on what you are trying to achieve.
This content can take any format ranging from beautiful interactive microsites, engaging videos, immersive games, and quizzes right over to informative blogs, infographics, and highly targeted email campaigns. At OnDigital, we are experts in content creation that complements the online habits of your target audience. You can view some of our most recent creative content campaign examples.
OnDigital is a leading content marketing agency. It employs strategies that add value to your business in a variety of ways. Still, ultimately, we tailor it to your specific goals.
So, with what goals can content marketing help you?
Increase Brand Awareness
Whether your brand is new in the digital world or needs a push in brand awareness, likeability, and recognition, a content marketing agency can create it for you. Bringing your brand and its concept closer to your target audience starts with grabbing their attention.
We help you map out the best approach to content marketing to evoke your target audience’s emotions of curiosity, surprise, and amazement. That’s what it takes to get your target audience to talk about you.
The best part is that this all happens while working towards more goal-oriented objectives, such as increasing your social media engagement, improved visibility in search engines; a more extensive email database; and many more. The content we create is unique and tailored to your specific strategy.
How to Improve the Quality of Your Website Traffic
It doesn’t pay to drive unqualified leads to your site that will never return, and the correct type of content won’t need to mislead with clickbait headlines either. With us, as your trusted content marketing agency, we will ensure your content output is of the best quality to your prospective new clients. If you are unsure of who this might be, we will help you identify your target marketing personas and audience.
Grow Your Social Media Engagement
Social media is a great channel to promote your business and grow your online audience. Building your online following should be at the forefront of your mind when handling social media accounts. A broad audience leads to more significant brand recognition, customer loyalty, and higher visitor conversion rates.
All businesses discover that the most common problem they face while engaging with social media is that they do not know what to focus on and share. Creating viral content is not easy. But with a professional content marketing strategy, and a content calendar in place, social media marketing becomes a valuable and unparalleled conversion tool.
We will work reactively to showcase your brand’s “always-on” approach. You are engaging in already trending conversations and organizing campaigns with influencers who will take you even further.
Improve Your Search Engine Visibility
Many business owners overlook search engine rankings. However, to make sure your website is visible and hitting the first page on a search engine, a thorough Search Engine Optimization (SEO) plan will need to be in place. Before you proceed, you need to see clearly how your website currently ranks for visibility on search engines and whether you appear for the correct search terms you need to be targeting.
SEO and content marketing go hand-in-hand: user-friendly, fresh, and relevant content is necessary to perform well in the search engines. Employing a technically focused content marketing agency with a thorough understanding of SEO can be used to target specific long-tail search terms while also improving the overall relevance of your website.
Online Press Coverage and Links
Getting your content in front of influencers, magazines, and newspapers is a great way to reinforce your brand and spread it to a vast online audience. Creating compelling content will always attract editorial links. These are a crucial part of any Search Engine Optimization (SEO) campaign, as backlinks are an essential ranking indication to get your content out there. Backlinks are hyperlinks that come from external websites and link back to yours. The more sites that link to the same website, the more value it will have on SEO. These are especially valuable if they come from very trusted news websites. Any highly experienced content marketing agency will understand the value of link-building and its importance to its SEO strategies.
You can generate more links through high-quality blog posts, guest posts, press releases, infographics, and other interactive content pieces. It would also help to know what content your readers are interested in for organic link building. If they are interested in your story, your outreach strategy is perfect.